There is still a role for letters to play in general practices accessing those people without access to mobile phones or the Internet.
It is important to remember though that postal services represent one of the biggest costs per communication transactions in real terms, when considering postage, material, time, and processing.
The use of postage should be carefully considered, monitoring volumes and effectiveness. In the same way that a call reduction plan could be helpful, a postal reduction programme can be useful too.
Consider
Has the cost of using letters been calculated?
Are digital alternatives being used to reduce letter use?
Are letter volumes (in and outbound) reducing?
Is there a letters reduction strategy in place?