Digital transformation
Considering walk-in as part of the digital approach is important as this is of course the time when practices have the potential to make a significant impression.
Whether walking in to make an appointment or to attend one, patients are open to messaging from the moment they walk through the door.
Keep messages to a designated area and try to avoid unnecessary posters and unprofessional homemade content.
Use screens to convey the benefits of digital and focus on the benefits of change. For example, that the NHS App could be quicker and easier for the patient.
Consider
Does your organisation welcome walk-in’s?
Are you using your waiting room/s effectively to communicate with patients?
Do you promote the use of the NHS App in your waiting room/s?
