The new campaign from NHS Greater Manchester aims to support people find the right treatment and care during the winter months – and beyond.
The initiative has been informed by insight from patients and stakeholders from across Greater Manchester’s healthcare system. It focuses on enabling better, more effective decisions with straightforward and easily accessible information, that also celebrates the breadth and depth of expertise in the NHS.
The first phase of the campaign is now underway and will run until February and includes radio advertising, social media and outdoor digital advertising.
A resources toolkit is available including posters, pull up banners, videos and digital screen artwork to support primary care colleagues promote the initiative locally across their own channels.